In order to manage a crisis, one has to first identify it. We assess and understand the seriousness of the situation from the time it occurs to the time when recovery procedure starts. We are equipped with methods for responding to both reality and perception of crisis, largely perceiving from the stakeholder’s point of view. We evaluate and help in defining corrective measures for rapid crisis management and achievable directions to start, triggering necessary response mechanism. We work out measures for damage control, mitigating the chances of catastrophe.